BRIDGEPORT, Pa. — The CWPA Remote interview series continues as former Bucknell University men’s water polo athlete/Uscape Apparel founder and Chief Executive Officer (CEO) Alex Nowlin discussed his collegiate career and business venture with Collegiate Water Polo Association (CWPA) Director of Communications Ed Haas.
A 2013 co-captain for the Bison water polo team, Nowlin completed his team in the water with 108 goals and 143 assists for 251 points in 108 games. As a freshman in 2010, he notched 15 goals with 10 assists and 11 field blocks in 28 games. Following a sophomore season in which he netted 26 goals with a team high 62 assists and 10 field blocks in 25 games, Nowlin posted 38 goals, 46 assists, 16 steals, 12 ejections drawn and 11 field blocks in 30 games as a junior. His final season in Lewisburg saw him net 29 goals and 25 assists in 25 games.
A nationwide clothing company featuring specialized designs for colleges, the United States Postal Service and others, Uscape started from a Bucknell Management 101 class in the spring of 2012. The class split into teams to create a company. Nowlin’s team managed to sell its entire stock of sweatshirts within the first two hours of sale. When he traveled abroad in the spring of 2013, students from across the nation asked him about his college sweatshirt. Realizing the design was marketable, he launched into the business that is today Uscape.
The designs changed from sweatshirts to T-shirts and the company grew to other colleges around the country. Today. the product line includes tank tops, short and long-sleeve T-shirts, hats, mugs, stickers and quarter zips.
A 2014 graduate of Bucknell, Nowlin is one of two family members in the business as sister/fellow former Bucknell water polo athlete Emily ’16 serves as Uscape’s Vice President of Marketing & Design.
For the latest designs and shirts from Uscape, visit www.uscapeapparel.com.
