Power Players: Sports Streaming (Sports Business Journal – April 21, 2025)
BRIDGEPORT, Pa. — Duke University men’s water polo alumnus Charlie Neiman was named to Sport Business Journal’s “Power Players: Sports Streaming” for his work as Director, Head of Sports Partnerships, for Amazon Prime Video.
Neiman is joined on the list for Amazon by Jared Stacy who serves as Vice President, Global Live Production for Prime Video as the duo drive Prime Video’s sports strategy, which includes properties such as the National Football League (NFL), NASCAR, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).
Neiman handles acquisitions and partnerships for all the tech giant’s sports content in North America, including adding the rights to each of those major properties. With nearly a decade at Amazon, Neiman previously spent time at YouTube, heading up sports partnership and business development.
Neiman has received several recognitions as an up-and-coming voice in sports media, being named to numerous prestigious industry lists, including “Next Gen Class of 2021: 35 Rising Executives Under 35” (The Hollywood Reporter), “2020 Emerging Leaders” (FierceVideo), “40 under 40 in Sports Media” (The Big Lead), “Global Sports Leaders under 40” (Leaders in Sport), and “30 under 30, Media” (Forbes).
Prior to Amazon, Neiman held leadership roles at Google and YouTube.
A native of Bellevue, Wash., and a 2009 graduate of Duke with a Bachelor’s of Arts in Political Science, Neiman was a four-time All-Atlantic Division selection (First Team: 2008, 2009; Second Team: 2006, 2007), a two-time Atlantic Division Most Valuable Player (2008, 2009) and a two-time All-America selection (Second Team: 2008; Honorable Mention: 2009) while leading the Blue Devils to a pair of Third Place (2007, 2009) and single Second (2006) and First (2008) Place finishes in the division. In 2008, he helped Duke capture the Atlantic Division crown and place 11th at the Men’s National Collegiate Club Championship hosted at Ohio University.
However, it is in his post-collegiate endeavors in which Neiman has earned a reputation of excellence.
He began his career in Business Operations and Strategy for Google where he worked from August 2010-to-August 2012. A member of Google’s internal consulting team that drives strategy, market growth, new product offerings and operational improvements across Google’s diverse businesses, he performed quantitative and qualitative analysis on Google products, investigated new opportunities for investment and worked on executive sponsored strategic and operational projects with a direct reporting line to the Vice President of Business Operations and the Chief Financial Officer (CFO).
He departed Google in Mountain View, Calif., for YouTube in San Bruno where he served until May 2016.
The Manager of Content Partnerships & Business Development from August 2012-to-February 2015, he initiated, structured and negotiated high impact strategic content partnerships that drive YouTube’s premium content business (partnerships include professional sports leagues, media & entertainment companies, colleges & content creators).
Further, he worked cross-functionally w/ teams in product, engineering, sales, operations, finance, marketing and legal to structure new business models & explore new opportunities for revenue generation & viewership growth.
Additionally, he led management of YouTube’s top sports partner relationships, including negotiating deals, driving strategy on increasing monetization & viewership, & building scalable businesses on the YouTube platform.
From March 2015-to-May 2016, he held the title of Vertical Lead for Sports Partnerships & Business Development. In this capaciy, he led YouTube’s College Sports, Olympics, Major Leagues and Sports Broadcaster businesses, working with the likes of Fox Sports, Major League Baseball, PGA Tour and the Pac-12 to drive strategic partnerships across video on demand (VOD) and live properties. Neiman also oversaw all athlete business, facilitating the launch of the vertical and growing a network of strategic influencers on the world’s largest video platform.
His key responsibilities included structuring and negotiating strategic partnerships, developing new revenue and viewership generating business models, setting strategy on content acquisition, and working cross functionally with teams in product, marketing and sales on areas ranging from sponsorship packaging to new product development and implementation.
During his tenure he:
- Executed first of its kind Google Search video highlight integrations with Major League Baseball, Fox Sports and ESPN
- Drove development of YouTube Sports’ premium live service including deals with the World Surf League – the first professional league to broadcast exclusively on YouTube, and the first global live stream of the Bundelisga
- Signed innovative original programming deals with strategic partners including Tony Hawk’s Ride Channel and Bill Simmons’ Grantland
- Built comprehensive College Sports destination including deals with the Big Ten Network and the Pac 12 Network
- Negotiated the launch of the GoPro network on YouTube; GoPro is now the largest brand globally on YouTube with over 1 Billion views
- Developed global strategy and execution plan for YouTube’s Sports offering, including prioritizing target verticals and partners, modeling required investment and setting key performance indicators (KPIs) to track performance
For the past several years, he has worked in Seattle, Wash., at Amazon as he assumed the position of Senior Manager for Global Sports Partnerships and Business Development, Amazon Prime Video in May 2016 prior to being elevated to Principal for Global Sports Partnerships & Business Development, Amazon Prime Video in October 2018. In December 2019, he assumed his current position as
