BRIDGEPORT, Pa. — The Collegiate Water Polo Association (CWPA), Mid-Atlantic Water Polo Conference (MAWPC) and Northeast Water Polo Conference (NWPC) recognize all the sports information directors (SIDs)/athletics communications directors in the leagues on National Publicist Day (October 30).
National Publicist Day recognizes publicists around the country and the public relations (PR) they provide each day. On October 30, 1906, the New York Times printed verbatim the very first press release written by Pennsylvania Railroad publicist Ivy Lee, the “father of modern PR.”
The league’s SIDS provide statistics, team and player notes and other information. Job titles for the position include media relations director, director of athletics communications and communications director.
SIDs are generally responsible for a number of external publicity efforts by an athletics department. This ranges from updating and maintaining the content on the school’s athletics website and social media accounts to statistics management to historical records keeping. SIDs also are often responsible for the production of official publications, most notably media guides, game notes and game programs.
Sports information directors and their staffs also serve as the athletics department liaison to media, including serving as the first point of contact, as the athletics department spokesperson and as crisis management personnel.
Thanks to the athletics communications in the sport of water polo.